-
1 political celebrity
человек, широко известный в политических кругах -
2 celebrity
-
3 political marketing
марк., пол. политический маркетинг, маркетинг политических кандидатов (маркетинг, используемый в политической борьбе; характеризует деятельность по созданию, поддержанию или изменению отношения общественности к конкретным политическим деятелям и партиям)Syn:See: -
4 celebrity marketing
марк. маркетинг знаменитостей (управление отношением общественности к очень известным людям; размещение информации о "звезде" в средствах массовой информации, планирование графика появления в общественных местах и т. п.)See: -
5 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
6 person marketing
марк. маркетинг личности [отдельных лиц\], персональный маркетинг (деятельность по созданию, поддержанию или изменению отношения общественности к конкретным лицам; распространенные формы этой деятельности: маркетинг знаменитостей, маркетинг политических кандидатов, самомаркетинг)See: -
7 right
1) право ( обычно в субъективном смысле); правопритязание2) правомерный; правый; справедливый; правильный; надлежащий6) компенсировать что-л., возмещать ( убытки)•as of right — по праву, по неотъемлему праву;
right at law — право по закону, юридическое право ( подлежащее судебной защите);
right in action — право требования; имущество в требованиях; право, могущее быть основанием для иска;
right in gross — право, "привязанное к личности", персональное право (право пользования чужой землёй, принадлежащее данному лицу персонально, а не производно от владения);
in one's own right — по собственному праву;
right in personam — право обязательственного характера, обязательственное право; относительное право;
right in rem — право вещного характера, вещное право; абсолютное право;
of right — по праву, в силу принадлежащего права;
right to a flag — право на (морской) флаг;
right to attend — право присутствовать (в зале судебного заседания, на заседании палаты законодательного органа и т.д.);
to right a wrong — восстановить справедливость; компенсировать вред;
right to be confronted with witness — амер. право конфронтации ( право обвиняемого на очную ставку со свидетелями обвинения);
right to begin — право начать прения сторон, право первого обращения к суду;
right to counsel — право пользоваться помощью адвоката;
right to education — право на образование;
right to fly a maritime flag — право плавания под морским флагом;
right to jury trial — право на рассмотрение дела судом присяжных;
right to keep and bear arms — право граждан хранить и носить оружие ( поправка II к конституции США);
right to maintenance in old age — право на материальное обеспечение в старости;
right to privacy — см. right of privacy;
right to recover — 1. право на виндикацию 2. право на взыскание убытков;
right to rest and leisure — право на отдых;
right to retain counsel — право нанять адвоката;
right to self-determination — право на самоопределение;
right to social insurance — право на социальное обеспечение;
to right the oppressed — защищать права угнетённых;
right to the patent — право на патент;
right without remedy — право, не обеспеченное судебной защитой;
right of representation and performance — право на публичное исполнение (пьесы, музыкального произведения)
- right of access to courtspre-grant right to a reasonable royalty — право на получение роялти в разумных размерах за нарушение патентных притязаний выложенной заявки до выдачи патента
- right of action
- right of angary
- right of approach
- right of appropriation
- right of assembly
- right of asylum
- right of audience
- right of blood
- right of chapel
- right of choice
- right of common
- right of confrontation
- right of conscience
- right of contribution
- right of counsel
- right of court
- right of defence
- right of dower
- right of eminent domain
- right of enjoyment
- right of entry
- right of escheat
- right of establishment
- right of first refusal
- right of fishery
- right of flooding land
- right of free access
- right of hot pursuit
- right of innocent passage
- rights of legal person
- right of navigation
- right of ownership
- right of passage
- right of patent
- rights of person
- right of personal security
- right of petition
- right of place
- right of possession
- right of pre-emption
- right of primogeniture
- right of priority
- right of prior use
- right of privacy
- right of property
- right of publicity
- right of recourse
- right of redemption
- right of regress
- right of relief
- right of reply
- right of representation
- right of retention
- right of sanctuary
- right of search
- right of settlement
- right of suit
- right of survivorship
- right of taking game
- rights of the public
- right of transit
- right of trial by jury
- right of visit
- right of visit and search
- right of way
- absolute right
- accommodation right
- accrued right
- accused courtroom rights
- administrator's right of retainer
- allied rights
- apparent right
- author's right
- bare right
- base right
- basic rights
- belligerent rights
- beneficial right
- best right
- capitulary right
- celebrity right
- civic rights
- common right
- confrontation right
- conjugal rights
- constitutional rights
- contractual right
- contract right
- customary right
- defeasible right
- derivative right
- dower right
- electoral rights
- enacted right
- equal rights
- equitable right
- exclusive right
- exercisable right
- expectant right
- extrinsic rights
- former right
- full right
- fundamental rights
- future right
- general right
- good right
- grandfather rights
- homestead right
- human rights
- impaired right
- implicit right
- imprescriptible right
- inalienable right
- incidental right
- incorporeal right
- indefeasible right
- individual rights
- indubitable right
- inherent right
- intangible property right
- inter-spousal rights
- intervening right
- intrinsic rights
- junior right
- justiciable right
- legal right
- litigious right
- manorial right
- march-in right
- marital rights
- mere right
- neighbouring rights
- non-property right
- original right
- patent right
- performer's rights
- performing right
- play right
- political rights
- possessive right
- precarious right
- preemption right
- preferential right
- prerogative right
- prescribed right
- prescriptive right
- presumed right
- pretended right
- previous right
- primary rights
- priority right
- prior right
- privacy right
- private rights
- procedural rights
- property right
- property rights on separation
- proprietary right
- public rights
- publishing rights
- real right
- reciprocal rights and obligations
- reserved rights of the States
- reversionary right
- riparian right
- senior right
- serial right
- shop right
- sole right
- sovereign right
- specific right
- sporting rights
- sporting right
- stage right
- states' rights
- statute-barred right
- statutory right
- stipulated right
- subpublication rights
- subrogation right
- substantial rights
- substantive rights
- undivided right
- usufructary right
- valid right
- vested rights
- voting right
- widow right
- generic right
- implied right
- naked right
- preemptive right
- presumptive right
- civil rights
См. также в других словарях:
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